Product Placement/Sponsorship

What is the purpose of the music video?
  - To promote the car in the music video (Chevrolet sonic)

Who is it sponsored by?
  - Chevrolet - Chevrolet sonic

Why did OK go agree to do this? what is their view on music videos?
  - They would be paid for every second the car is featured in the video so they would build up a lot        of money from the 41 million. they must enjoy music videos as they are a band that wants to                promote themselves

which companies have sponsored OK go?
  - Chevrolet for the super bowl and EA Sports

how much sponsorship have they receive from the company?
  - They received a full car to promote and for this they received between $500,000 and $1 million

what did the sponsorship buy?
  - The sponsorship bought all of the props and items to make the video as well as renting the area if         needed and getting crew to help film and edit and direct it all

where was the filming location and how many separate location set ups did the production team need to create?
  - The production team had a hard job with making sure all the props were in the right place so that          they mad the right noise and it all worked smoothly, they had a large ranch in LA in the Mojave desert to work with

How long did the film take to film?
  - The video took 4 days to film

Comments

  1. Clear responses, this should be a useful revision aid. Well laid out response.

    Miss C

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  2. Make sure you provide a response to this comment!

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