Target Audience

Target Audience:

• A specific group of people in which you aim your product to appeal to

Primary;
The main consumers that a product appeals to.
Secondary;
The Second group of consumers that a product appeals to
Tertiary;
Inclusive to everyone

Demographics:

• Age
• Gender
• Race
• Ethnicity
• Social Class

Barbie Doll;

• Female
• 5-10
• White British/American
• ...

Lamborghini;

• Male, 
• 35-60
• White, Arab, Other
• Upper Class (Rich)

Psychographic;

NRS Social Grade;